Regularly Update Your Resume | Job Search Radio

Ep 270 Jeff Altman, The Big Game Hunter explains why it is important to regularly update your resume.

Summary

I know all of you have heard me say the person gets ahead isn't always the smartest or work the hardest… Although those are great qualities to have. People get ahead by being alert opportunity. Sometimes those are internal to the organization. More often than not, they are external.

You may be looking for a job now, but I'm planting the seed with you. The seed is that once you get this job, you need to update your resume. Every 3 or 4 months. Why? Because you're going to be getting in males through LinkedIn, you're going to hear about jobs through friends, networking has been afforded an opportunity that you will hear about stuff that you are not "applying for." Firms will want to get a resume from you and you are not ready.

In addition, by updating your resume regularly, when it comes to review time you be well prepared with the best information about yourself, especially in those frequent circumstances where your boss has left midcycle, you have a new person in the are evaluating you, they don't know everything about you and what you've accomplished and instead of freaking out, you have an opportunity to be ready by having this old document.

Yeah, you think you can do this right before the review. Want to be more thorough if you do it every 3 or 4 months?

All I'm talking about is adding some bullet points to your resume. Every 3, maybe 4 months tops. 3 times a year or 4 times a year in order to make sure your resume is up to date.

This way, if an opportunity presents itself to you, you are ready to act.

You may think that when you get the email or inMail or request, you have time to write it then. Sure. Like that recruiter is sitting there waiting for you and they are now reaching out to a whole bunch of other people. Like all the other recruiters that that client has engaged are just waiting for your resume submission from the 1st recruiter while all the others are saying, "Oh, gee! It's Jane were competing with. I give up." Of course not. They are trying to fill. This job is much as the recruiter has who contacted you.

So, update your resume regularly. It will allow you to act quickly when opportunities present themselves..

Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions. NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Please give “Job Search Radio” a great review in iTunes. It helps other people discover the show and makes me happy!

If you are an executive who is interested in 1 on 1 coaching, email me at JeffAltman(at)TheBigGameHunter.us

4 Steps to Getting Better Resume Results (Lose 25 Pounds, Grow Hair and Lose 3 Inches Of Belly Fat)

Before it closed last year in anticipation of a move to its new home, I took my son to The Four Seasons Restaurant in New York for lunch. One of the owners, Alex, is an old friend and my son and I hadn’t been back to New York for a few years since moving to North Carolina. Everything came together beautifully.

We sat at the bar with Alex and ordered lunch. The appetizer arrived for each of us. My son looked at it.

“It’s beautiful!”

We ate it, an entrée and dessert and each time he exclaimed how wonderful each item looked and tasted.

Each dish was beautifully prepared, plated and presented with a discerning eye to how a guest would receive it.

START YOUR 7 DAY FREE TRIAL

When an employer asks for a menu to order a new hire, s/he is not looking for a Quarter Pounder or Big Mac. They want something aesthetically beautiful that delights just like my son was delighted by each dish.

They want something special.

Is every job description you read the same? No.

Is every job you submit your resume to the same? Of course, they aren’t. 

If all these job descriptions are different, why do you submit the same resume as though you are flipping burgers at a fast food restaurant? 

Every day, people send the same generic resume out as though each position was identical and each employer was attempting to hire identical skills and attributes. Too often, the results they receive are like the broken watch that is right twice a day—hit or miss success.

They list their name, phone numbers and email address, list an objective, education, and chronology of experience with dates of employment. The resume includes some successes or accomplishments. This is their resume.

In the days prior to computers when changing a resume required you to re-type different versions, this made sense. Today, when computers allow you to customize, spell and grammar check documents so easily, you are missing out on opportunities and costing yourself money by being lazy and not tailoring your resume for each opportunity you are interested in. You are not serving a beautiful meal. You are preparing a Quarter Pounder!

Here are several steps that you can do to improve your resume and get better results.

 1.    Each employer will be interested in different attributes of your experience. They often indicate it by the items they describe in their job ad or the recruiter described to you. Emphasize the experiences that you have that relate to the skills being sought and the functions you will perform in the job they will ask you to perform. If you are applying for a staff position, emphasize your staff experience and minimize your management experience. If you are being hired to be a leader, write about your recent leadership.

2.    Employers are more interested in recent work, rather than work you did many years ago. Use more space in your resume to highlight recent experience, rather than things you did before Barack Obama became President.

3.    Like setting a goal where you make them specific, measurable, achievable within a specific period of time, describe your successes or achievements concretely. Reducing costs is a nice start but it is more powerful to describe something as reducing operational costs globally by 2%. Increased departmental sales by 27% resulting in . . . You get the idea. Use action verbs wherever possible

4.    Ask someone you trust to critique what you’ve written. Too often, people believe that they can do everything by themselves without asking for help. Ask a friend in your industry to critique what you’ve written to insure you’re on target and aren’t missing the mark.

If you were buying a sports car and the car salesman started showing you a minivan, you would probably scratch your head and ask, “Uh, excuse me but I want to see a sports car.

“But this is a great car!”

“And I want a sports car..”

Every day, job hunters try to sell minivans to sports car owners. Their resume in no way, shape or form fits the requirement and they become indignant at not hearing anything from the employer or recruiter.

You’ve served them a Quarter Pounder when they wanted something special.

One more thing. If you follow these instructions, you will feel better about yourself, lose 25 pounds instantly and take 3 inches off your waist. The growing hair stuff is wishful thinking on my part.

© The Big Game Hunter, Inc. Asheville, NC 2017

START YOUR 7 DAY FREE TRIAL

If you liked this article, read, “Should I Stay or Should I Go. Playing ‘The Counteroffer Game'”

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and leadership coaching.Jeff Altman, The Big Game Hunter

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions. NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

Are you interested in executive job search coaching, leadership coaching or life coaching from me? Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Beware of Resume Formatting Self-Sabotage – Job Search Radio

Jeff Altman, The Big Game Hunter discusses a resume formatting mistake too many job hunters make.

Summary

You know how there are different versions of Microsoft Word and Acrobat and if there are things that display differently in different versions of the software. Yet individuals insist on laying out that the resumes continued on the next page. And, when you're looking at it in a different version of word or Acrobat that was originally designed in, is in the wrong spot of the page.

For example, I was just speaking with someone and working with his resume, when I noticed that page 2 of 3 was listed about 1/3 of the way down on page 2, and page 3 of 3 was listed about half of the way down on page 3. Obviously, it doesn't look well I know it wasn't your intention.

Yes you can think to yourself, "Well, they will understand," but you put so much time and effort into your resume to give them 1/2 fast presentation of it. That wasn't what you set out to do. Don't sell.

Rather than do that, just avoid it. Avoid it altogether.

Avoid doing page numbering on your resume.

Someone else this morning send a resume that said, "Experience (continued." I know it was supposed to be at the top of the page, but instead it went up being about halfway down the page.

Avoid these sort of notations about where a continuation supposed to be in the document. They just don't work.

​Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions. 

NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Please give “Job Search Radio” a great review in iTunes. It helps other people discover the show and makes me happy!

If you are an executive who is interested in 1 on 1 coaching, email me at JeffAltman(at)TheBigGameHunter.us​

Is It OK To Lie on My Resume?

Is It OK To Lie on My Resume? (VIDEO)


Is it OK for my to lie on my resume? I have someone who will cover for me.

 

Summary

My sojourn without my best laptop continues. Here, I answer the question, "Is it OK to lie on my resume?"

The possible answers are, "No," because you will not be able to perform in the role and will get poor reviews that will haunt you when you leave, and "Yes," because the likelihood of being caught is small, (I point out how that may not be true).

And then there is the big reason not to do it-- Is this who you want to be in the world?

 

Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years. 

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I on function as your ally with no conflict of interest answering your questions.

7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Stupid Resume Mistakes

Another Stupid Resume Mistake | Job Search Radio

Jeff Altman, The Big Game Hunter discusses another stupid resume mistake. What would his Mother say? :-)

 

Summary

Here's another 1 of those stupid resume mistakes that people make. They think they're fooling someone. But, as my mother used to say, "The only person you are fooling is yourself."

Here's the mistake.

You have a resume that says 2010 - 2013 and where you work. Then it says 2014 to present or 2013 to present.

Right off the bat, both corporate and third-party recruiters believe that you are trying to pull the wool over their eyes. No one likes that. If your hiring manager and you see resumes like that, your 1st reaction is, "How long were the out of work?" Right?

Why do you thing it's any different when it is you that is involved?

But the months in. It is going to come out, it's not like you are fooling anyone. Just put the months in your resume along with the year, let's get right out on the table.

If it is going to be an issue for someone on the resume, I can assure you that it is going to be an issue for them in person. They're going to go through the dates before they go through anything else, just to find out what you have been lying about or withholding from them.

 

Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

Resume Pet Peeves | No BS Job Search Advice Radio

Listen to this episode of No BS Job Search Advice Radio

Jeff Altman, The Big Game Hunter offers effective resume advice that will keep you from annoying the people screening your resume. No jokes. No B.S..

 

Summary

I want to talk with you today about 2 of my resume pet peeves. The 1st 1 is embedding your contact information into the header of your resume. I'm not speaking about not having it there; I'm talking about using the embedding feature in Microsoft Word to place your contact information. The 2nd peeve is separating your phone number from your resume. It's all part of the same thing.

As someone who was a recruiter for many years, whether I speak as a third-party recruiter or as a corporate recruiter, we are all using parsing software. After all, did you really think we were really typing your resume to get them into our database? Of course not. 1 of the things that embedding your contact information into your resume may do is cause someone to need to manually parse that information. That is, open up the embedded header, , close it, paste, select all, copy, paste… Come on! Be considerate! You may think it looks good but it is a pain in the rear!

Same thing with separating the phone number. I just saw a resume a few minutes ago. The person puts the name and email address on the resume. I then have to go find where they put their phone number and if they provide me with the phone number. I found in the message area of, their email. Okay. They provided it. By then have to copy it into the resume or copied into my database. It doesn't sound like much but I'm reading 300 resumes a day! HELP ME HELP YOU!

I'm selling for 11. I'm trying to help a lot of people who are out of work find work. I'm trying out my clients find people to hire. It's a pain in the rear! Make it easy it easy for all of us and stop doing the stupid little things that waste people's time.

 

Do you really think employers are trying to help you?

You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter is a job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

Kill Blocky Resumes! | Job Search Radio

Jeff Altman, The Big Game Hunter gives you some No BS Resume Advice by encouraging you to think of the reader when you write your resume.

Summary

I'm back today with more no BS resume advice to help you develop a better resume, one that is going to get you more results.

I'm sorry I have to do this podcast because some of you just don't get the point. Most of you get right, but a large number of you make a huge mistake that is incredibly annoying.

You write your resume and share it in small print, in ugly fonts, and enormous blocks that are completely unreadable. Understand, all of us who read resumes are reading lots of them. The statistics are that we make decisions, and 6 seconds. Do you know what I do when I get a blocky resume? I hit the delete key. I know a lot of other people do as well.

The reason is that you haven't made it easy for me to find the experience that you have that is relevant to my clients. Do you think I'm going to sit there and read every word that you have written in that 6 or 8 point font in F-15 wine paragraph that you have written to find what I'm looking for?

No. You are supposed to accommodate me. You are supposed to accommodate the HR people in an organization, the hiring managers in an organization and make it easy.

What you should be doing your resume and is a comfortable sized font. I personally like 12; some people like 10. Take a look at it.

I have preference for certain phones but I get surprised sometimes by other fonts. I'm not going to make a font recommendation. I am again going to recommend a font that is sized at 10 or 12; I also recommend judicious use of white space. You don't want to have your text go all the way out to the left side or all the way out to the right side. You want to be able to keep your text so that it has adequate whitespace so that it is easily viewable.

What is the easiest way to know whether it has adequate white space? After you have written a resume and have printed it out,, folded in thirds. Hand it to someone and say, "tell me the 1st thing your high lands on when you look at this."

Time then for 6 seconds. Then, from there, turn it over to the next 3rd. Do the same thing.

Then, ask yourself, are these the points that you want the reader to really notice about? If not, you need to rework the resume so that the things that are really of value in the background that you want to be recognized for our easily visible to the reader. Without that, all you doing is throwing a bunch of stuff out there without consideration for the reader.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

Please give “Job Search Radio” a great review in iTunes. It helps other people discover the show and makes me happy!

Resume Pet Peeves

From The Archives


Jeff Altman, The Big Game Hunter offers effective resume advice that will keep you from annoying the people screening your resume. No jokes. No B.S..

 

Summary

I want to talk with you today about 2 of my resume pet peeves. The 1st 1 is embedding your contact information into the header of your resume. I'm not speaking about not having it there; I'm talking about using the embedding feature in Microsoft Word to place your contact information. The 2nd peeve is separating your phone number from your resume. It's all part of the same thing.

As someone who was a recruiter for many years, whether I speak as a third-party recruiter or as a corporate recruiter, we are all using parsing software. After all, did you really think we were really typing your resume to get them into our database? Of course not. 1 of the things that embedding your contact information into your resume may do is cause someone to need to manually parse that information. That is, open up the embedded header, , close it, paste, select all, copy, paste… Come on! Be considerate! You may think it looks good but it is a pain in the rear!

Same thing with separating the phone number. I just saw a resume a few minutes ago. The person puts the name and email address on the resume. I then have to go find where they put their phone number and if they provide me with the phone number. I found in the message area of, their email. Okay. They provided it. By then have to copy it into the resume or copied into my database. It doesn't sound like much but I'm reading 300 resumes a day! HELP ME HELP YOU!

I'm selling for 11. I'm trying to help a lot of people who are out of work find work. I'm trying out my clients find people to hire. It's a pain in the rear! Make it easy it easy for all of us and stop doing the stupid little things that waste people's time.

Do you really think employers are trying to help you?

You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter is a job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

NOW WITH A 7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

More Advice About Resumes That Get Results (VIDEO)

MORE ADVICE FROM THE ARCHIVES

 

Jeff Altman, The Big Game Hunter offers more advice for creating resumes that get results.

 

Summary

Today, I'm going to give you a little bit more, no BS resume advice.

Let me start by asking, "do you enjoy receiving spam?" You know, all that garbage will receive an email… Thousands and thousands of pieces of garbage that waste our time. It's ridiculous!

I don't like receiving it anymore than you do but most people are too lazy to tailor their resume to demonstrate how they fit the job that they are submitting their resume for. Instead, they flip their resumes like they are burgers at a fast food restaurant. Over and over again, they are spamming resumes that are a colossal waste of time. I don't know about you, but when I was doing recruiting, I was reading 300 resumes a day! I don't have a lot of time to waste..

My clients were asking me to find people with specific backgrounds. If you're thinking I'm going to call 300 people and asked them, "Have you done this? Have you done that?" I'm not. I don't have the time.

Do the math on my schedule. On a light day, I'm receiving 150 resumes plus lots of emails, following up on interviews from hiring managers trying to find out more about people that they have been interviewing. There's a lot of work that I do and I just don't have the time.

I think what you'll find is if you tell your resume to demonstrate the fit that your experience has with the job requirement, you are going to get a lot more results.

You may say, "I don't really know a lot about the job. I need to know more in order to tailor it."

Bull. What you have is a job description, you saw something on the web that prompted you to send your resume, you just didn't gratuitously send it, right? Tailor your resume. Use the keywords to tailor your resume. I'm telling you, you're going to get results. You are not going to waste people's time.

If you are not sure if your background fits, you can politely send your resume, saying, "I saw this job. I'm not sure if my background is perfect for it. This is what my background has that fits it. This is where I am not sure."

If you just want to send resumes to people who are in your area (by that I mean, people who are recruiting for positions in the field that you work in), you seen a job description and want to put a resume in a recruiter's hands, in the subject line, put the phrase "On Spec." Don't just simply submitted as though your background fits the particular job. If you do, all you're doing is wasting people's time.

If you do that with corporations, do you think you are going to get results? I don't. If you do that with third-party recruiters, all that, they will probably do is hit the delete key or imported into their database. Come on! Save us all some time.

My advice for today is to tailor your resume. Make the fit obvious. Pretend that a 4-year-old is going to read your resume (Frankly, there are a lot of recruiters who have the experience of 4-year-olds). Do that and you're going to get more results.

Do you really think employers are trying to help you?

You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for most job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I on function as your ally with no conflict of interest answering your questions.

7 DAY FREE TRIAL

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

The Simplest Résumé Hack | No BS Job Search Advice Radio

Listen to this episode of No BS Job Search Advice Radio

Ep. 606 Jeff Altman, The Big Game Hunter offers a all simple advice for writing a great resume using this hack.

Summary

I will give you some no BS job search advice in the form of a resume hack. This is going to be a simple way to write resumes.

When most people write a resume, then write his master resume and they prune out everything that is not going to be relevant and then mail out the same resume to every job that they apply to. Like the broken watch that is right twice a day, it works sometimes but no where near often enough.

Here's the solution to the issue. It requires that you take the time to think of everything that you've done professionally.

What I want to do is to write this 1 grand master resume. It has everything in it that you have done – – role, responsibilities, accomplishments, if you are in IT, the technology that you have utilized. It also includes the revenue that is been generated by your work and/or the resume saved by your work.

Once you have that master, and it could be 10 pages long for all I care, but it's most important for you to start with your most recent job, work backward, and then create this master document.

Then, as you apply to things, as you submit your resume to friends who tell you about opportunities, I want you to prune out irrelevant things and call attention to the major things that you've done that relate to that specific job.

Some of you are going to say, "Gee! That sounds like a lot of work!" In fact, it isn't a lot of work. It is a lot more work to edit all the time than if you have a master document for which you are pruning each time into something useful for an employer.

After all, when you buy a personal computer (if you still buy them), it was a big deal when plug and play technology was introduced. What's that? All the devices could be plugged into any computer and you could create something customized based upon the need of the individual buyer.

If the manufacturer was deciding everything that you needed, you would wind up with a lot of unnecessary things and a lot of unnecessary cost in your device. By creating plug and play, you got a customized system based upon your unique needs.

The same is true with a resume. You need to, deliver a customized product for every single job that you apply to. If you think that's a lot of work. Let me ask you a question. Is a lot of work from your vantage point. To do this and "risk" getting a $15,000 or $20,000 raise or $25,000 or, for you veteran people, $50,000 or $75,000 increase? I don't think so. When all is said and done, it is not a big deal.

Write the master. Create this enormous document. Call attention to every little bit of substance that you have done. Then, each time that you are submitting your resume, take the relevant parts of it per employer, pull it into a separate resume and submitted to that firm. That's what you do. That's the simplest hack I can give you for resume writing because what you are doing up until this point isn't working, is it?

Try my way. It does work.

Do you really think employers are trying to help you?

You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

%d bloggers like this: