Today, I want to talk with you about this simple strategy to stand out from people on LinkedIn.
The hard thing to do on LinkedIn is differentiating yourself from others. There are so many hundreds of millions of people on LinkedIn right now. With so many recruiters both agency and corporate recruiters searching, they are going to LinkedIn to find talent. How do you stand out?
Obviously, you have to write a great profile; I'm not going to talk with you about that today. I'm going to talk with you about using the feature that will help you look good when someone finds your profile. The feature that I'm referring to is endorsements.
Endorsements are different than the testimonials that have been around for years. Testimonials of those long, long descriptions of how wonderful human being you are, written by someone who knows you very well. They are like LinkedIn's version of a traditional reference. If you have someone write a testimonial for you . Who doesn't know you very well, it stinks. You don't want to have anyone right one for you. Who doesn't know your work very well.
Endorsements, on the other hand, is a function where you or they can select the option that you possess that they believe you should be endorsed for. All they have to do is click the checkbox. What is the impression is created if someone has no endorsements? What is the impression created if someone has 150 endorsements? Or 500+ endorsements? Or lots and lots of endorsements for different attributes?
If you go to my LinkedIn profile, you can search for my name (the headline under my name now says, "Helping People and Companies Play Big! Let Me Coach You."), What you will see is a whole bunch of endorsements of people and given to me.
I know recruiters aren't thought very highly of and I did that kind of work for more than 40 years. When you see someone like me with lots and lots of endorsements, that is unusual. Don't you think I wanted more me than someone who might have no endorsements? Or 2? Or 12? Of course you do.
Both with my brand, The Big Game Hunter, and with strategic use of endorsements and testimonials on LinkedIn and on my website.
What you want to be doing is asking people who you are connected to, you know you professionally and personally, to endorse you for something that you do or have done and have strong skills. You do this not once or twice but repeatedly, particularly when you're not actively looking for work, will cause you to stand out.
The truth is you want people to be reaching out to you, not when you are looking for a job, desperate, out of work and looking for work. You want people reaching out to you when you are a "happy camper."
Why do I say that? It's really simple. Employers have a bias toward people who are working and who they perceive are not actively looking for work. That bias causes them to value those people at a higher level than the person that they find the job board. Third-party recruiters think the same thing, too. It's amazing! I could go into detail about why it's ridiculous, but, the long and the short of it is, what you want to do is be found. You want to be found by organizations there looking on LinkedIn and thinking that you are not someone who is actively looking for work and thought a very highly. That "thought a very highly part" comes from endorsements and testimonials on LinkedIn.
So, if you have friends, if you are connected to people who are willing to do you a favor, ask them to endorse you, not write a testimonial for you. You will start noticing that the number of people reaching out to you to connect will start to take off.
NOTE: THE NAME OF THE ZINE IS NOW, "NO BS COACHING ADVICE."