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LinkedIn Mistake #1 (VIDEO)

Jeff Altman, The Big Game Hunter discusses a major mistake people make when they are on LinkedIn.

linkedin-mistakes

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I want to talk with you about 1 of the mistakes I see time and again on LinkedIn. That way too many people are making with their profiles.  It’s what I call, “the skimpy profile.”

Yes, the skimpy profile.  The skimpy LinkedIn profile.  Maybe you’ve written 2 lines underneath each employer and you have this enormous summary.  Maybe. You have this profile I’ve seen all the time – – 2 lines in the region. Employer. 2 lines in the summary.  How do you think people are going to find you?

Seriously, how do you think people will find you unless they already know you?

Part of what you use LinkedIn for is to attract opportunities to you.  People knock on your metaphorical door and reach out to you to say, “hey, I have an opportunity. Let’s talk.”  You say yes or no, after you hear about the opportunity.  Not before; after.  Then, if you think about it, if you have 2 lines there, there are probably no keywords there, there is no SEO (search engine optimization). There is nothing there that would be interesting to them. Potential employer or recruiter that would cause them to reach out to you.

If you stuff the summary area within enormous list of keywords and then have nothing to back it up onto your jobs, employers have no idea when you did this thing.

Employers are all trained by the resume experience and they will believe that job hunters are trying to con them in order to get an interview.  When they see lots of summary stuff at the beginning of a resume, and relatively little later on (like the functional resume that tells you everything about a person in their life, their career and where they worked, but it’s all separated from one another). You will learn that this person did some of this stuff, but did 15 years ago.  No value.

You have to look at your profile like it is an extended resume.  I don’t mean a longer resume.  I mean an extension of the resume.  You have to have a good quality summary that outlines what you have done and how you went about doing and a few metrics.  You want to have your contact information. There email address and phone number.  This is true particularly if you are job hunting.

From there, underneath each employer or consulting assignment, depending upon how you have it listed, you want to have supportive information to what you have in the summary.  That is also going to help you with your search engine optimization with LinkedIn because LinkedIn will see multiple instances of those keywords and help rank you higher.

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Do you really think employers are trying to help you?

You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

Stop With the Superlatives!

Jeff Altman, The Big Game Hunter encourages you to stop using superlatives to describe yourself in your resume and/or LinkedIn profile.

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I want to talk with you today about a certain peeve I have about resumes. This extends to LinkedIn profiles as well, but, I was reminded of it when I was interviewing someone for Job Search Radio last week who laid it out so beautifully.

When you read a resume or LinkedIn profile and the person describes themselves with superlatives of any kind (it doesn’t matter if there is one or 15; they are people who describe themselves with 15), when you describe yourself as a “visionary leader” with “extraordinary capabilities to enhance leadership ideas,”… No one believes you!

You just show yourself to be a fool. If anything, minimize your terms; being a minimalist when describing yourself is far more effective than these terms that are thought of as being BS. Why use the fluff when they do nothing to enhance the impression you give in people’s minds about you and instead caused them to think worse of you?

One of you done that was so visionary anyway? Let’s get practical about this. You’re going to be interviewed and they’re going to ask you, “What have you done this so visionary?”

What’s your answer? Nothing. You have nothing that is visionary in your portfolio. It was all BS, they knew it and called you on it.

So, cut the crap and get down to the brass tacks. Tell people what you know and what you’ve done. What you’ve succeeded in and how much money you help your firm make or save. Get the metrics in there (remember, if you work for a public company, you need to be careful with sharing some of that information to avoid revealing something proprietary or confidential).

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Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

Don’t Be Like Karen on LinkedIn

I received a connection request from someone with it made a terrible mistake with her LinkedIn profile.

 

Don’t make the mistake Karen made

 

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Someone send me a connection request today on LinkedIn and I thought it was hysterical. It was a real profile (I have to say that because a lot on LinkedIn aren’t). This one was for a marketing manager at a chiropractic organization.

Do you know what was written underneath her company name for her current employer?

Nothing.

Absolutely nothing.

And that was true about what she wrote about the previous employer, too. That employer was unrelated so it wasn’t a big deal but for the current employer?

You’re a marketing manager and you don’t describe anything that you do, how are you marketing yourself?

Seriously, is this how you market yourself?

How do you create the situations where people are reaching out to you about opportunities?

I know you may say, “maybe she is looking at opportunities?”

That’s certainly possible but I want to remind you of something. The person who gets ahead isn’t always the smartest all work the hardest (although those are great qualities to have). The person who gets ahead is the one who remains alert opportunities sometimes those are internal to your firm; most of the time they are external to it.

So, don’t be like Karen. Give you information on your LinkedIn profile that makes you attractive to a potential employer.

It’s very expensive for you not to do it.

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Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

The US Job Market (March 2015) PLUS Stupid LinkedIn Mistakes

On this hangout, I’ll speak about the March, 2015 US BLS jobs report report and also cover a few dumb LinkedIn mistakes I’ve seen recently.

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Jeff Altman, The Big Game Hunter has been a recruiter for more than 40 years.

Follow him at The Big Game Hunter, Inc. on LinkedIn for more articles, videos and podcasts than what are offered here and jobs he is recruiting for.

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Connect with me on LinkedIn

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