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A Creative Idea for Marketing Yourself on LinkedIn

Jeff Altman, The Big Game Hunter discusses a creative and clever idea for marketing yourself on LinkedIn.


I just saw a great instance of a creative use of QR codes on LinkedIn. You know how you normally encouraged to put a photo in on your profile page? Someone used a QR code.

It could be in use a little bit better because what the person did is replicate the summary area of the LinkedIn profile but then they directed people to a page where the resume was. Very smart utilization! And it is something easy to do.

There are a lot of apps and services that will help you create a QR code. In another video, I suggest that everyone had their resume online using a service like is a free service; you can post anything that you want there. But your resume up there because they were recruiters out there who are trying to find resumes on line.

Give them a free vehicle to find it. This way they don’t have to contend with the job boards and the tens of thousands of dollars to find people. That is is about simply about third-party recruiters, that’s about corporate recruiters as well.

So create a page on for your resume; they use a QR code on LinkedIn that directs people to their resume from the LinkedIn profile.

I suspect (I haven’t looked at this carefully, yet) that instead of substituting for the picture, there are places where you can upload images onto your profile and then direct people to your resume homepage.


Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years. is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

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