When you look at the last few Presidential elections, there is a major leadership lesson that we can learn from the candidates.
I want to talk with you today about a leadership lesson that came out the last presidential election and, I must, in all honesty, say, many of the ones before that where Pres. Obama ran for office. It's the notion of, not just simply managing for results but creating a dream or a vision for your supporters to rally around and how you can apply that in your professional life as well.
Let's start by looking at the 2008 election. "Yes, we can." Pres. Obama as Sen. Obama ran and inspired campaign. As he spoke from the dais, he addressed audiences as a preacher would. He had that cadence and it was called attention to on numerous occasions to help people rally around him and his inspirational message.
We fast forward to 2012 and is back campaigning again. Yes, he is a record he is campaigning on but, whether you like his policies or not, that's not what this video is about. It's about the notion of rallying people to envision greater than their current life and about a potential. Running against Gov. Romney was like running against the manager for Pres. Obama. Managers don't inspire, even though they may be very solid and very capable. In contrast, the inspirational presentation of Pres. Obama was far stronger than the extreme capability that Romney portrayed.
Let's fast-forward to 2016 and the race between Secretary of State Clinton and her message of, "I'm with Her" running against Donald Trump's message of "Make America Great Again."
Sec. Clinton, of course, rally huge support. Both she and Pres. Trump rallied support around the notion of an enemy. There was a common enemy that they were running against. Candidate Trump campaigned against the entrenched elite that doesn't really care about you; Sec. Clinton ran against a myriad number of gaffes and things that might cause people to be terrified of the notion of a Pres. Trump.
As a record this is new into his administration and of course have no idea how things will turn out; I hope it turns out well and I also know that many people are fearful. Again, this is not what this is about.
It is about taking the lessons of these campaigns and applying them to your professional career. How can you, as someone who aspires to leadership or who is a leader being inspirational figure for your organization and the people who work for it?
How can you is someone who leads, not just simply manage, cause people to feel inspired and give their all his people did for Sen. Obama when he ran for the presidency in 2008? I'm not aware the same devotion to Sec. Clinton as existed with Sen. Obama.
Again, it is not about politics but about how people are inspired by a message at that time and, again, inspired by the Trump message. He obviously did not win the popular vote;m he won the electoral college and is now the president. You may not resonate with his message, but enough people in the right places did.
What message can you offer individuals do want to give their all and join you?
That's the real lesson in all of this. What message would inspire your forces/the people who work for you? That's what you should take away.
Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked in recruiting for what seems like one hundred years. He is the head coach for JobSearchCoachingHQ.com and NoBSCoachingAdvice.com
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