FROM THE ARCHIVES
Jeff Altman, The Big Game Hunter identifies the importance of your brand in your job search and why you should work on one now.
You may have heard of the term, "branding," in the context of job hunting, maybe even start doing some work on branding--Creating a profile for yourself on LinkedIn, developing a reputation for yourself in your profession . . . That's all fine and good but if you 1st learning about branding,, congratulations. You are Going to be doing work to help yourself not on this job search but on your next one. That's because the fact is branding is that something that you do overnight And suddenly people go, "oh! That's Lady Gaga in front of us!"
Lady Gaga and other roots like her spent years becoming Lady Gaga. They worked on creating an image for themselves. The just pop out and suddenly become rock stars.They paid their dues. They did their work.They don't fill up to relationships and their act and eventually became Lady Gaga.
So don't just simply think about this job search but, instead,, think of every job search thereafter.Even while you are doing great work and being happy doing what you're doing where you're doing it,, you are going to be doing things so that people learn about you, find out about you, understand you, trust you and thus want to hire you, rather than that absolute stranger that they know nothing about.
You see, branding is that thing that gives you the edge.. It's the thing that makes people say, "Hey! That's The Big Game Hunter! He knows what he's talking about.." That's how good the brand is..
I don't want you to think about being me or Lady Gaga. I want you to think about what you can do to develop a reputation that people will know, like and trust, not for this job search but for every other one that you're involved with from now on.
Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work
involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio” and “No BS Job Search Advice Radio,” both available through iTunes and Stitcher.
Are you interested in executive job search coaching, leadership coaching or life coaching from me? Email me at [email protected] and put the word, “Coaching” in the subject line.
Do you have a question you would like me to answer? Pay $25 via PayPal to [email protected]
JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.
You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”