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Two Ways to Brand Yourself | Job Search Radio


Listen to the full episode here:
http://webtalkradio.net/internet-talk-radio/2017/07/27/two-ways-to-brand-yourself/

Jeff Altman, The Big Game Hunter offers two ways to brand yourself as a superior candidate in your resume.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

Are you interested in 1:1 coaching from me? Email me at JeffAltman@TheBigGameHunter.us
and put the word, “Coaching” in the subject line.

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I on function as your ally with no conflict of interest answering your questions.

Do you have a quick question you would like me to answer? Pay $50 via PayPal to TheBigGameHunter@gmail.com

Do you have a question you would like me to answer? Pay $25 via PayPal to TheBigGameHunter@gmail.com
and then forward your question to the same address.

Connect with me on LinkedIn http://bit.ly/thebiggamehunter

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”
.

Don’t Kid Yourself. Promoting Yourself Is Critical

 

Jeff Altman, The Big Game Hunter discusses the importance of branding and building a reputation for your career.

Summary

Branding. I know you don't like that term. You roll your eyes up. "What am I talking about branding for? What even care about this kind of stuff?"

The fact of the matter is no one I know has been raised to believe that branding is important. The idea that you need to promote yourself, just like you are a box of detergent or a cereal has any meeting to you.

Yet, when you stop and think about it, for career management purposes, branding is the most important thing that you will be doing over the next 5 years if you are my age, 25 or 40 years if you are younger.

Let me give you different word to think of. Reputation. Reputation is based upon your past. How you delivered when the chips were down. How many people knew about it and what they knew about your contribution to this when the chips were down. Let me offer a few examples.

If you're not is the person who did such and such, and everyone in your organization, every last person you corporation knows, how many people is that really? If you're the major American corporation, that can be 1/4 of a million people. But the likelihood of all of those people knowing about your contribution is next to nonexistent.

Let's say it is all the people your department and it is a large firm. Abby people do you think that might be? 50? 100? 500? 1000? And again, the likelihood of all those people knowing about your specific accomplishments is very very small. If you're the small firm, and everyone at the firm knows about you, 50, 75 people, 100 people! 300 people know about you and what you have done. And who else?

Part of the notion of branding requires self-promotion. People outside your organization know what you have done and open what you think about. LinkedIn is now a great tool for that in a variety of different ways. You are not restricted to LinkedIn as a venue for self-promotion. Think in terms of press releases, articles that you write, a blog, a whole host of avenues where the notion that your ideas and your contributions have meaning becomes incredibly important.

I do a want to promote myself, whether it's with videos, podcasts, e-zines, a blog, a whole host of ways where I do things so that people know about me. I know I know a lot do. But, even then, it is not enough. I am working on new venues to promote myself.

You need to think creatively for yourself and what you can do to speak at the conference, for example, on your contribution to something or your thoughts about something. If you are a beginner or a to your person, that might be a club related to or a trade group related to your industry or your area of specialty.

No matter, it is important that you get out there and create an image for yourself a brand for yourself, an expectation for yourself that others will know about. Otherwise, you may just get stuck in a rut and be another wage slave for the rest of your career.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

Are you interested in 1:1 coaching from me?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Do you have a quick question you would like me to answer? Pay $50 via PayPal to TheBigGameHunter@gmail.com  

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

How to build a career brand

How to Build a Career Brand


What is the crux of your career? What is the soul of your work? In this video, I speak to the importance of identifying, claiming and marketing your answers.

Summary

People send me resumes all the time and resumes are very flat document that demonstrate what a person's normally accomplished up until that point. But it doesn't necessarily tell me how they were expert.

When marketers start to build their product or service, they're trained to think of an avatar who their ideal audience is who their customer is down to the most minute detail. It's a 40 year old male who lives in a urban environment. They may have come to the United States from another country, most likely India. They attended university there, got high grades, completed their Masters and they are working as a cybersecurity expert for a global consulting firm. I'm just using that as an example of the detail to which we could go down the road. We could continue by talking about who he's married to. how many children he has, where he lives, a whole host of other things.

But, in thinking of yourself as the potential Avatar, What are you strengths? What are you really expert at? Where could you lend credibility to an organization?

In talking about yourself as a brand (because that's really what we're talking about), you need to start thinking about building reputation and credibility and marketing yourself because marketing yourself is the branding process. Establishing yourself as the expert is the launch point.

So these days it's a lot easier to do. So, for example, here I am talking to you as I have done 1300+ times online on video. I also host podcasts I also publish ezines about job search. I have worked in search for more than 40 years. I filled over twelve hundred positions on a full time basis, tons of consultants assignments. Part of what I've accomplished comes from my branding efforts and when you think of "The Big Game Hunter" which is the brand I've worked on developing that differentiate myself from all the other recruiters, talent acquisition specialists, Head of North American whatever that many recruiters title themselves with, I went out and trademarked that term and have been working on building a brand to appear as an expert.
So I've been writing, first blogging about the job market since August 2001. I've attended meetings and workshops where I have talked to individuals. I market my successes readily. I've appeared on other people's podcasts, interviews, live streams ...a whole host of other places. I've got a professional website which I developed while I was associated with another firm. So, I started putting out all my content, ideas, jobs I was recruiting for, very early on in the website game. And when the firms I was associated with didn't get web sites, I did and developed a content website that also had information about jobs I was recruiting for.

Now I'm talking about myself but I want you to think of it for yourself. I don't expect you to be working on the same schedule that I am. But what's difficult about writing an article once a month for LinkedIn and marketing it's your followers or to the groups that you are involved with? What's difficult about logging on for 15 minutes a day on the LinkedIn and getting involved in some of the groups that you have joined and offering people advice? What's difficult about attending trade groups for your area of specialization. I'm not talking about traveling to places. I'm talking about very simply attending them locally. You can go to meetups and start on a local level to start establishing the relationships.

Now, when you think about how people find jobs the statistics our that 70 percent of positions are filled through networking. But 70 percent of the 70 percent are filled through what are called weak ties-- People that you have a casual relationship with or people who are friends of friends of people that you know well.

So you know when you think of how you start building your expertise . . . Well that's going to involve training and experiences. But how you appear as an expert to others comes from marketing, promoting and branding yourself. It is very easy these days to build a web web site--$15 for a domain name. Do not use something like (I will use my own name) JeffAltman.whatever the host is. Com for one of those services that will give you a subdomain on their main domain. Don't do that. Just go for a traditional web site. Try to have it use your name. Put your resume there as well.

Recruiters love to find resumes online and they think they're very smart when they do so. Make sure your resume, just like your LinkedIn profile, is SEO optimized.

By the way one thing I learned about LinkedIn recently. If you lose your job do not put a termination date. What it tells LinkedIn search engines to do is push you down further in the search if you are not working.

So, a lot thrown in there but your job is not just to build your brand when you're aggressively looking for work but to continue to build your brand way after you found work, to make that part of your continuing effort to brand and market and promote yourself as an expert throughout your career. If you do that jobs come in and opportunities will be coming to you and salaries will be growing for years to come. If you don't you lurch from job search to job search, always struggling to find interviews, always struggling to be seen as someone valuable and that's always the harder way to play. Will

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line and tell me about your circumstances in the body of the email.

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

If you want to know how to win more interviews, order “Winning Interviews.” You’ll learn how to win phone interviews, in-person interviews, the best question to ask on any interview and more.

Would you like to talk through a salary negotiation or potential negotiation you’re involved with? Order and schedule time with me.

Do you have questions or would like advice about networking or any aspect of your search. Order and schedule time with me.

Would you like me to critique your resume. Order a critique from me

For more about LinkedIn, order “Stacked: Double Your Job Interviews, Leverage Recruiters and Unlock LinkedIn.”

Jeff’s Kindle book, “You Can Fix Stupid: No BS Hiring Advice,” is available on Amazon.

Developing A Brand For Your Career and Your Job Search (VIDEO)

 

Jeff Altman, The Big Game Hunter identifies the importance of your brand in your job search and why you should work on one now.

Summary

You may have heard of the term, "branding," in the context of job hunting, maybe even start doing some work on branding--Creating a profile for yourself on LinkedIn, developing a reputation for yourself in your profession . . . That's all fine and good but if you 1st learning about branding,, congratulations. You are Going to be doing work to help yourself not on this job search but on your next one. That's because the fact is branding is that something that you do overnight And suddenly people go, "oh! That's Lady Gaga in front of us!"

Lady Gaga and other roots like her spent years becoming Lady Gaga. They worked on creating an image for themselves. The just pop out and suddenly become rock stars.They paid their dues. They did their work.They don't fill up to relationships and their act and eventually became Lady Gaga.

So don't just simply think about this job search but, instead,, think of every job search thereafter.Even while you are doing great work and being happy doing what you're doing where you're doing it,, you are going to be doing things so that people learn about you, find out about you, understand you, trust you and thus want to hire you, rather than that absolute stranger that they know nothing about.

You see, branding is that thing that gives you the edge.. It's the thing that makes people say, "Hey! That's The Big Game Hunter! He knows what he's talking about.." That's how good the brand is..

I don't want you to think about being me or Lady Gaga. I want you to think about what you can do to develop a reputation that people will know, like and trust, not for this job search but for every other one that you're involved with from now on.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio” and “No BS Job Search Advice Radio,” both available through iTunes and Stitcher.

Are you interested in executive job search coaching, leadership coaching or life coaching from me?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Do you have a question you would like me to answer? Pay $25 via PayPal to TheBigGameHunter@gmail.com  

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t Kid Yourself. Promoting Yourself Is Critical. | Job Search Radio

Jeff Altman, The Big Game Hunter discusses the importance of branding and building a reputation for your career.

Summary

Branding. I know you don't like that term. You roll your eyes up. "What am I talking about branding for? What even care about this kind of stuff?"

The fact of the matter is no one I know has been raised to believe that branding is important. The idea that you need to promote yourself, just like you are a box of detergent or a cereal has any meeting to you.

Yet, when you stop and think about it, for career management purposes, branding is the most important thing that you will be doing over the next 5 years if you are my age, 25 or 40 years if you are younger.

Let me give you different word to think of. Reputation. Reputation is based upon your past. How you delivered when the chips were down. How many people knew about it and what they knew about your contribution to this when the chips were down. Let me offer a few examples.

If you're not is the person who did such and such, and everyone in your organization, every last person you corporation knows, how many people is that really? If you're the major American corporation, that can be 1/4 of a million people. But the likelihood of all of those people knowing about your contribution is next to nonexistent.

Let's say it is all the people your department and it is a large firm. Abby people do you think that might be? 50? 100? 500? 1000? And again, the likelihood of all those people knowing about your specific accomplishments is very very small. If you're the small firm, and everyone at the firm knows about you, 50, 75 people, 100 people! 300 people know about you and what you have done. And who else?

Part of the notion of branding requires self-promotion. People outside your organization know what you have done and open what you think about. LinkedIn is now a great tool for that in a variety of different ways. You are not restricted to LinkedIn as a venue for self-promotion. Think in terms of press releases, articles that you write, a blog, a whole host of avenues where the notion that your ideas and your contributions have meaning becomes incredibly important.

I do a want to promote myself, whether it's with videos, podcasts, e-zines, a blog, a whole host of ways where I do things so that people know about me. I know I know a lot do. But, even then, it is not enough. I am working on new venues to promote myself.

You need to think creatively for yourself and what you can do to speak at the conference, for example, on your contribution to something or your thoughts about something. If you are a beginner or a to your person, that might be a club related to or a trade group related to your industry or your area of specialty.

No matter, it is important that you get out there and create an image for yourself a brand for yourself, an expectation for yourself that others will know about. Otherwise, you may just get stuck in a rut and be another wage slave for the rest of your career.

Jeff Altman, The Big Game Hunter is an executive job search and business life coach who worked as a recruiter for what seems like one hundred years.

If you are an executive who is interested in 1 on 1 coaching, email me at JeffAltman(at)TheBigGameHunter.us​
Would you like me to critique your resume. Order a critique from me

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn as well as on Facebook

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Please give “Job Search Radio” a great review in iTunes. It helps other people discover the show and makes me happy!​

Two Ways to Brand Yourself | Job Search Radio

Jeff Altman, The Big Game Hunter offers two ways to brand yourself as a superior candidate in your resume.

Summary

There are 2 thoughts that came to mind this morning. The 1st 1 is you know how you sometimes get these awards, sometimes it was in school. If you are less experienced person; sometimes is a corporate award. The issue of listing the award isn't that you got the award or that you're putting the award on your resume. The problem is that there is no context for the award.

For example, if you received a scholarship, if you received the award while you were in school and said something to the effect of, "sole recipient of the Such and Such Award,. 4100 individuals submitted their qualifications. I was the sole recipient of the award." That gives people the context for how special it was. For the corporate award, if you talk about what you did to receive the award and if you know how many others were put up for that award and that they chose you (for you are 1 of 5 recipients), they give you a real opportunity to stand out in the reader' s mind. Otherwise, they don't know what they are reading their or its import and how you competed to get this award.

Do that sort of a technique in order to stand out.

Lastly, if you are doing temp work, if you are doing consulting, and you want to brand yourself and your resume, don't put the name of the temp agency there. If no one is ever heard of it. I don't care if it is a big local temp agency or consulting firm, look at the brand of the client that you work that during this assignment. That may be the bigger brand that's going to get more recognition.

For example, if you work for (I'm just making up this name) Big Temp Agency and you are at Coca-Cola as a client, which one do you think you should put on the resume? Answer. Coca-Cola. Then, in the body underneath Coca-Cola, you indicate you are a consultant at Coca-Cola for such and such agency.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio” and “No BS Job Search Advice Radio,” both available through iTunes and Stitcher.

Are you interested in 1:1 coaching from me? Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Do you have a quick question you would like me to answer? Pay $50 via PayPal to TheBigGameHunter@gmail.com

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

Don’t forget to give the show 5 stars and a good review in iTunes

If you want to know how to win more interviews, order “Winning Interviews.” You’ll learn how to win phone interviews, in-person interviews, the best question to ask on any interview and more.

Think Like a Brand | No BS Coaching Advice Podcast


Listen to the full episode here:
https://anchor.fm/no-bs-coaching-advice

Branding is incredibly important and so few people do it. Here, I encourage you to change your thinking and help yourself.

Developing Your Brand | No BS Coaching Advice Podcast


Listen to the full episode here:
https://anchor.fm/no-bs-coaching-advice

A No BS episode about developing your personal brand.

Summary

Hi, I’m Jeff Altman, The Big Game Hunter. I’m called The Game Hunter because I hunted down leaders and staff organizations for more than 40 years,

You may have heard the term branding in the context of job hunting, and you may have even started doing some work on branding-- creating a profile for yourself on LinkedIn, developing a reputation for yourself you in your profession. That's all fine and good.

If you're 1st learning about branding, congratulations! You’re going to be doing work to help yourself, not on this job search, but on the next one. That’s because the fact is branding is not something that you do overnight and suddenly people go, “Oh! That’s Lady Gaga in front of us! That’s unbelievable!”

Lady Gaga and others like her spent years becoming Lady Gaga. They worked on creating an image for themselves. They suddenly didn’t just pop out on the scene and become rock stars. They paid their dues. They did their work. They developed the relationships and the acts in order to become Lady Gaga, for example.

So think in terms of not just this job search, but more importantly every job search that you do in the future. That even while you’re doing great work and that you're happy doing what you're doing where the doing it, you are going to be doing things to help people learn about you, to find out about you, to understand you and trust you and thus want to hire you, rather than an absolute stranger that they know nothing about.

Branding is the thing that gives you the edge. It is the thing that says, “that's The Big Game Hunter. He knows what he's talking about.” That's how good a brand that is.

So I want you think, not in terms of being me or Lady Gaga. I want you to think in terms of what you, but for can do to develop a reputation that others will like and trust, not for this job search, but for every other one that you are involved with from this point on,

I hope you found this tip helpful and if you want to find out more advice come over my website, thebiggamehunter.us. There is a lot more there.

Jeff Altman, The Big Game Hunter is a coach who worked in recruiting for what seems like one hundred years. He is the head coach for JobSearchCoachingHQ.com and NoBSCoachingAdvice.com

Are you interested in my coaching you?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Follow him at The Big Game Hunter, Inc. on LinkedIn for more articles, videos and podcasts than what are offered here and jobs he is recruiting for.

Connect with me on LinkedIn

Follow The Big Game Hunter, Inc.

For more No BS Coaching Advice & encouragement, visit my website.

Developing A Brand For Your Career and Your Job Search (VIDEO)

FROM THE ARCHIVES
Jeff Altman, The Big Game Hunter identifies the importance of your brand in your job search and why you should work on one now.

Summary

You may have heard of the term, "branding," in the context of job hunting, maybe even start doing some work on branding--Creating a profile for yourself on LinkedIn, developing a reputation for yourself in your profession . . . That's all fine and good but if you 1st learning about branding,, congratulations. You are Going to be doing work to help yourself not on this job search but on your next one. That's because the fact is branding is that something that you do overnight And suddenly people go, "oh! That's Lady Gaga in front of us!"

Lady Gaga and other roots like her spent years becoming Lady Gaga. They worked on creating an image for themselves. The just pop out and suddenly become rock stars.They paid their dues. They did their work.They don't fill up to relationships and their act and eventually became Lady Gaga.

So don't just simply think about this job search but, instead,, think of every job search thereafter.Even while you are doing great work and being happy doing what you're doing where you're doing it,, you are going to be doing things so that people learn about you, find out about you, understand you, trust you and thus want to hire you, rather than that absolute stranger that they know nothing about.

You see, branding is that thing that gives you the edge.. It's the thing that makes people say, "Hey! That's The Big Game Hunter! He knows what he's talking about.." That's how good the brand is..

I don't want you to think about being me or Lady Gaga. I want you to think about what you can do to develop a reputation that people will know, like and trust, not for this job search but for every other one that you're involved with from now on.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work

involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio” and “No BS Job Search Advice Radio,” both available through iTunes and Stitcher.

Are you interested in executive job search coaching, leadership coaching or life coaching from me?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Do you have a question you would like me to answer? Pay $25 via PayPal to TheBigGameHunter@gmail.com  

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

How Do You Package Your Experience for Employers |No BS Job Search Advice Radio


How do you get results on your interviews instead of being passive?

 

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio” and “No BS Job Search Advice Radio,” both available through iTunes and Stitcher.

Are you interested in executive job search coaching, leadership coaching or life coaching from me?  Email me at JeffAltman@TheBigGameHunter.us and put the word, “Coaching” in the subject line.

Do you have a question you would like me to answer? Pay $25 via PayPal to TheBigGameHunter@gmail.com  

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

Connect with me on LinkedIn. Like me on Facebook.

You can order a copy of “Diagnosing Your Job Search Problems” for Kindle for $.99 and receive free Kindle versions of “No BS Resume Advice” and “Interview Preparation.”

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