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Squeeze Bottles | No BS Job Search Advice Radio

EP 854 What does a brownie with ice cream and a job interview having common?


Have you ever had a brownie with ice cream on it?  I hope you have because it is 1 of the most wonderful things in the world to enjoy! I love a good brownie, preferably warm, with ice cream on top. For me it's chocolate ice cream.  Maybe for you, it is vanilla.

There is a difference between the brownie and ice cream you have at home and the one that you have in a restaurant. What do you think the difference is?

The answer is a squeeze bottle.

A squeeze bottle where they have  chocolate sauce in it that they can use to decorate the plate and the ice cream, as well-- A drizzle of chocolate sauce that can make the dish look that much more appealing.

How about a steak?  Have you ever had a steak and potatoes somewhere (My apologies to you vegetarians.  If I have brought up a sore subject for you)? You can make a steak at home  and I'm sure it will be wonderful. When you go to a restaurant,, they will decorate the plate in particular ways that just make it that much more interesting. Everything around that steak just looks magnificent. That's the difference.

So many of you just sell the steak Meaning who you are and what you can do. You don't think in terms of "the sizzle."

Have you ever been to a restaurant where there is some flamboyance dish that is served? I remember when I was younger.  It was the pu-pu platter at the Chinese restaurant.

Maybe was the dish that came out on the sizzling plate.  Ooooooh!  Such drama!

They charged a premium for it and we loved it! We enjoyed it!

You can do the same thing at home..

When you are job hunting, when you are in your career and trying to market and promote yourself, don't just simply market yourself for what you can do.  Think of the sizzle and the excitement that you can create around what you can deliver to them.

For example, if you're an executive interviewing for a role, Is not simply enough to talk about your accomplishments..  You need to talk about the impact on people and how they delighted in your work. They expressed such excitement about it.

Maybe you have a webpage or LinkedIn profile that calls attention to some of the comments you've received. Maybe you start painting the picture of what the plate might look like if you came on board at their firm.

Remember, always be out there selling and not just simply delivering  "facts." Facts are good up to a point but we eat with their eyes and not just simply with our mouth.

Think about how they can eat with their eyes when they interview you.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

Are you interested in 1:1 coaching or interview coaching from me?  Email me at and put the word, “Coaching” in the subject line. offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

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