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Making a Career Pivot? The Most Important Areas of Your LinkedIn Profile

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Your LinkedIn profile is skewered toward your past. You want to make a pivot but your history doesn’t support it., What are the most important areas of your profile, given that you want to make a pivot.


I want to talk with you today about those of you are trying to make a career pivot or a career change about using LinkedIn a little differently than you have been conditioned to use it. When you are creating a profile or have created a profile on LinkedIn, often. It is a recitation of your past, rather than an indication of your aspirations or desires for the future.

For example, I worked in executive search for more than 40 years and may depend it into being a coach. Part of the work that I do is around executive job search coaching; part of it relates to life and business coaching. I'm self-employed (I have a corporate entity that I can frame in this way) and if I left my profile intact. For you who is an employee wants to remain an employee of the firm, but pivot to something else, there is a problem here. The problem is that your bio is a recitation of your past rather than a presentation of your future, right?Here are the 2 areas on your LinkedIn profile that are most critical for you and then make a recommendation to you for the remainder of your profile.

To me, the 2 most important areas of your LinkedIn profile if you're making a pit are (1) the line underneath your name where you can talk about what it is you want to be doing and not continue with that statement of what your past was. The other one is (2) the summary area of your LinkedIn profile, where they give you a lot of space to talk about yourself. When you do so, remember that when firms are searching LinkedIn, they think in terms of keywords. You want to use relevant terms for your aspiring industry or field so that when people or firms are searching for someone like what you want to be, they can find you.

In addition, you want to make it easy for them to reach out to you. You don't want them spending the equivalent of $12 or $15 to send an inMail to you. If you are not connected to them. You want to make it easy for them. Put your email address and phone number in the summary area so that they have the ability to reach out to you.

Finally, for your older information, for the stuff that you done up until this point, think about minimizing it,if not eliminated if it is not relevant to what you want to be and what you want to be doing. Think about from the standpoint of the employer. If you think that the work that you've done is going to benefit them, you want to continue to included under each firm that you've worked for eliminated the extraneous. Speak of relevant information for the employer (let me use myself as an example) for my work as a coach. I would go into my background where I evaluate and assess people, advising businesses on improving operations and being more efficient might be part of the work I would convey for my time is being a headhunter that could be useful to a firm now.

You have your equivalent and you always want to be thinking in terms of what a firm wants to know about you and your past that your LinkedIn profile can address and eliminate the rest. I'm sure this is counterintuitive for a lot of you but minimize it, if not eliminate, all the unnecessary text altogether.

To be clear, I'm not saying to take out the jobs or lie. I'm trying to tell you that you always need to be thinking in terms of speaking to employers and so much of what you have done is relevant to what you want to be doing.

Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves life coaching, as well as executive job search coaching and business life coaching. He is the host of “Job Search Radio,” “No BS Job Search Advice Radio,” and his newest show, “No BS Coaching Advice.”

Are you interested in 1:1 coaching or interview coaching from me?  Email me at and put the word, “Coaching” in the subject line. offers great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

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