Jeff Altman, The Big Game Hunter offers an easy to follow strategy to help you stand out from the pack on LinkedIn.
Today, I want to talk with you about a simple strategy to stand out from people by using LinkedIn. The hard thing to do on LinkedIn is differentiating yourself from others.
There are so many hundreds of millions of people on LinkedIn right now and when corporate and third-party recruiters are out searching, they are going to LinkedIn to try to find talent. How do you stand out?
Obviously, you have to write a great profile. I'm not good discuss that today. I'm going to talk with you about a feature that will help you look good to someone who finds your profile. That feature is endorsements.
Endorsements are different than the testimonials that have been around for years. Testimonials are those long long descriptions of how about how wonderful you are and how terrific employee, you are, and written by someone who knows you very well. If you don't have someone who knows you very well right one, frankly, they stink. As a result, you don't want to have anyone right one for you unless they know you and your work very well.
Endorsements is different. Endorsements is a function were either you or they can select the skills that you possess that they believe you should be endorsed for. All they have to do is a checkbox. Nothing else.
What is the impression that is created when someone has no endorsements? What is the impression that someone has created when they have 150 endorsements? Or 500 endorsements? Or lots and lots of endorsements for different attributes of their work? So if you go to my page at www.linkedin.com/in/thebiggamehunter what you'll find is a lot of endorsements That people have given to me. I know most recruiters aren't thought very highly of. So if you see someone with lots and lots of endorsements from people, don't you tend to think more of me than someone who has two? Or none? Or 12? Of course you do!
You become curious and that is become 1 of the ways that I drive people to me over the years is with my brand, The Big Game Hunter, and with the strategic use of endorsements and testimonials on LinkedIn and on my website, jeffaltman.com.
What you want to be doing is asking people who you are connected to, That you know professionally or personally, to endorse you for something that you have strong skills with. Don't just ask people once or twice, do it repeatedly, particularly when you are not actively looking for work, is going to cause you to stand out.
The truth is, you want people reaching out to you when you are not actually out there looking for a job, rather than when you are desperate and begging for a job. Why do I say that? Employers have a bias toward people who are working who they perceive are not actively looking for a job. That bias causes them to value those people at a higher level than the person that they find on a job board. 3rd parties think the same way, too, it's amazing! I can go into more detail about why it's ridiculous, but no long and short of it is what you want to do is be found. You want to be found by organizations that are looking on LinkedIn and thinking that you are not someone that is actively looking for work AND you are thought of very highly. That "thought of very highly" part is where endorsements and testimonials come in.
As I said, if you have friends, . If you are connected to people and they are willing to do you a favor. Have them endorse you, not write a testimonial for you. You will start noticing the number of people reaching out to you to connect with you is going to grow.
Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.
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