Jeff Altman, The Big Game Hunter encourages you to figure out what you want to be known for professionally and start building your brand.
When you see a graphic of an apple, what company do you think of?
When you buy a box of detergent, have you ever looked at a list of ingredients to see which group of chemicals is going to actually make the wash whiter? I doubt it.
We are all influenced by brands. When I will speak with you about branding, I'm not to be speaking with you about this job search, but about the rest of your career, both in terms of how you are seen at work and how you will be seen in the job market. For you to develop a brand now is just not going to be effective because you both have had the time to create a space in people's minds to accept it. Yet it is so important to you while you are in this job search mode to begin the process of branding and identify for yourself what you want to be known for, what you want to do to help others and/or influence others and how you want to be seen as a professional.
For example, I use the phrase, "The Big Game Hunter." It creates an impression in your mind about me as a recruiter and as a coach. I'm sure there are other people who have developed comparable things. I also use the tagline when I did recruiting, "Helping the world find work. Helping companies hire talent." It defines what I do. Whether it was in my work as a recruiter, my videos, my podcasts, and all the other things, that's what I'm trying to do. Help the world find work. Help companies hire talent.
What can you be known for and what do you want to be known for? What matters to your audience and what can you be doing to communicate with them? This is not a 1 minute conversation that you have with yourself. This is something to spend time with and start thinking about it a very serious way because, otherwise, you're just another stalk of corn out in the field, waiting to be seen, noticed, plucked, and, you know, to most people, all that corn kind of looks alike.
If you can do something to stand out from the pack, you will have gone a long way to influencing how your career shaped.
Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.
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