Marketing

Jeff Altman, The Big Game Hunter speaks with you about marketing yourself just like headhunters market themselves.

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Let’s talk today about what headhunters do in their work.

Answer.  They are doing business development work to identify potential clients that want to hire. [/spp-transcript]

How are they doing that?

There are a variety of different ways but the primary way is called:.  They are networking.  You’re trying to find people who will give them a name, phone number and/or email address of someone to reach out to who is hiring.

More often than not they are doing what is called telemarketing.  They are on the phone, presenting themselves as human beings who have skills and capabilities that can help an organization fill positions.

Telemarketing works.  It is still the most effective way that salespeople sell.  They may get leads in a variety of different ways but being on the phone, causes them to do the sale.

You need to be doing the same thing.

How do you get those leads?  There are a variety of different ways.  You know about LinkedIn. Have you considered data.com? Spoke.com?  How about zoominfo.com?

These are all sites that provide you with names and the position of potential hiring managers.  In this way, if you are going to submit your resume to affirm, you can use a backdoor way to reach out to someone and present yourself as a human being, different than just a resume submitted to an applicant tracking system.  Different than just a resume that submitted or referred by someone.

They can hear you on the phone, even if you are just leaving a voicemail.  It’s an opportunity to present a case for yourself.

Again, I just want to encourage you.  Get on the phone.  Don’t just simply rely on applicant tracking systems, emails or even introductions.  Reach out to people so that they know something about you.  They get a sense of your enthusiasm, passion and excitement for what you do, just from the tone of your voice.

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Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com changes that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

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