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Branding for Blue Collar and Other Workers

Jeff Altman, The Big Game Hunter talks about Job search branding for blue-collar workers.

Summary

Today, I’m going to speak about branding. Although the podcast is targeted toward the blue wall collar worker, I think there’s a lot is an adaptable to everyone. Hear me out and try and follow the advice I give.

It doesn’t have to be perfect the first time, but you want to involve these so they are useful to you not just now but for years to come.

The first thing I want to mention is that you need to spend some time figuring out what makes you special? What makes you unique? What makes you then other people who do the kind of work you do? How do you stand out from the pack?

Point number two is that when you look at your online persona, keep the critical comments and snarky remarks and the bad pictures off of your profiles. Firms are going online to find out what they can about people. You don’t want these things standing in your way.

The third thing is, if a recruiter was going to find you, whether that is a corporate recruiter or an agency recruiter, think like them and provide the sort of keywords in your LinkedIn profile and other places that will allow them to find you.

If you are blogging, make sure the SCO for your blog post mentions the appropriate keywords that allow discovery.

Here’s the fourth one. I think maybe the most important one. Start to chronicle your work life with video. With pictures. With things that show you in a great light.

There’s an interesting website and they have a beta of their applicant I’m starting to work with. The site is called Somewhere.

With the app allows you to do is chronicle your professional life with a picture and a description. People are curious. I find the people, other than those who work with the firm of course are starting to follow me regularly. You’ll find it if you start chronicling yourself professionally, with photos and/or video, play them up on LinkedIn, bring them up on Somewhere, putting them up on Facebook, twitter and other places, you will be laying the foundation so that, maybe not in this job search in the future, people start looking out for you and start to look for you.

You’ll start to develop a brand or you are known as a success in the field.

Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.

Connect with me on LinkedIn

Job Search Branding Lessons from Your Local Supermarket

supermarketJeff Altman, The Big Game Hunter discusses career branding classes that you can find in your local supermarket.

 

Summary

I want to give you an example of how effective branding can be. It’s one that you are familiar with in your personal life and I want to use it as a metaphor for why you should be doing branding in your career and your professional life.

When you go to the store and buy laundry detergent have you ever in your entire life picked up the container of detergent, turned around and said to yourself, “Hmm. I think the combination of chemicals in this detergent will do a better job of cleaning my laundry then these chemicals will.”

No. You’ve never done that once in your entire life. You put that laundry detergent because you’ve always bought that laundry detergent, or because there was a coupon, or it was cheaper… Anything other than the fact that it would make your wash cleaner.

Job hunting can be much the same thing and you can become the preferred hire for an organization by creating a brand for yourself as powerful as the detergent makers make for theirs.

Coffee. Starbucks coffee or another brand of coffee? How did Starbucks become so powerful? It’s more expensive. Oh! It is a better coffee! They created an experience for you at the store and you want to take that experience home with you.

Item by item things that advertisers are doing to create a brand image in your mind to advantage themselves over competitors. The organic apple versus the nonorganic Apple. It’s healthier. That’s the brand that they have.

Item by item, there are things that are been done to create an impression in your mind that it is better to work for versus another one. You’ve been trained and conditioned to do this.

In job hunting, branding takes a lot of different forms. It’s all the things that you do online they create an image that allows you to be the expert. If you do public speaking, to our hat a seminar, if you work with the firm that is recognizable… Let me give you an example – – Facebook, Google, Amazon, Netflix, Microsoft versus three guys starting up in their basement.

How about Goldman Sachs versus another financial institution? On and on and on there is an image that firms try to create from an employment perspective that you can create for yourself from a job search perspective, from a career perspective that can advantage yourself over your competitors so that when you are found and reached out to, you’re the person that they believe can do the job, you’re the perceived expert walking in the door versus the supplicant hat in hand begging for the job.

Always put yourself in the position of being the expert.

 

 

Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.

The skills needed to find a job are different yet complement the skills needed to do a job.

Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.

JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.JOIN BEFORE SEPTEMBER 5TH AND AVOID THE PRICE INCREASE.

Connect with me on LinkedIn

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