LinkedIn often tells you to take certain actions to get more profile views. Should you? Are they a waste of your time or something actually worth following?
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LinkedIn often sends out messages that says things like, “Getting more profile views will help you get found for the right opportunity. Fill in the type of professional that you are… You will get more views by taking some of the steps below.” They include adding a particular skill under your profile, adding a summary or connecting with a particular person or following a particular company. The question is should you for the follow the strategy even though it may seem stupid to you?
The fact of the matter is, you will get more profile views if more people notice you. In their recommendation of following a particular person, often that’s a gateway because this person is being followed by a lot of individuals themselves. Thus, it opens up your network much more broadly.
They are right. Having a summary does improve your rankings. People with summaries, especially if your job hunting, and in your contact information (a phone number and/or email address or minimally an email address while you job hunting that forwards to your real address) goes a long way toward improving your contacts.
Adding a skill or a company to follow or a particular person will also help.
“But I don’t know this person!”
Connecting with people who are not relevant to your business is a good idea because the number of connections you have affects how many people, including those that are relevant to your business will see your full profile and how many you will see when you search from your account.
File the LinkedIn recommendations and do make those connections as well as follow those firms and fields they point to. At the end of the day, what will happen is you will wind up coming up in the rankings hire, be connected with more people. The person they recommend will have tons more connections that you have and that will help you come up higher in first and second level connections.
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Do you really think employers are trying to help you? You already know you can’t trust recruiters—they tell you as much as they think you need to know to take the job they after representing so they collect their payday.
The skills needed to find a job are different yet complement the skills needed to do a job.
Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.
JobSearchCoachingHQ.com is there to change that with great advice for job hunters—videos, my books and guides to job hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.