LinkedIn often tells you to take certain actions to get more profile views. Should you and why? That’s what I answer on today’s show.
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LinkedIn 0ften sends out messages that say things like, “Getting more profile views will help you get found for the right opportunity. Fill in the type of professional you are. You’ll get more views by taking some of the steps below.” They include adding a particular skill in your profile, adding a summary, connecting with a particular person or following a particular company.
Should you follow the strategy even if it seems stupid?
The fact of the matter is you will get more profile views if more people notice you. In their recommendation of following a particular person, often that’s a gateway because this person is being followed by a lot of people themselves. Thus it opens up your network much more broadly.
They’re right when they say that having a summary improves your rankings. Especially if you’re job hunting, people with summaries — put in your phone number and email address in there (minimally an email address while you’re job hunting that forwards to your real address) goes a long way toward improving your contacts.
Adding a skill or following a company or persona will also help.
“But I don’t know this person!”
As someone responded to someone who was complaining, connecting with people who are not relevant to your business is a good idea because the number of connections affects the number of people including those who are relevant to your business will see your full profile. How many you will see is also affected by searching from your account, too.
Follow the LinkedIn recommendations and make connections. Follow those firms and fields because at the end of the day, you will come up in rankings higher, be connected with more people (that person who was recommended had tons of contacts) and that builds up your connections, too
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Do you think employers are trying to help you? You already know you can’t trust recruiters—they tell as they think you need to know to take the job they after representing so they collect their payday.
The skills needed to find a job are different yet complement the skills needed to do a job.
Jeff Altman, The Big Game Hunter has been a career coach and recruiter for what seems like one hundred years.
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