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Don’t Kid Yourself. Promoting Yourself Is Critical. | Job Search Radio

Jeff Altman, The Big Game Hunter discusses the importance of branding and building a reputation for your career.


Branding. I know you don't like that term. You roll your eyes up. "What am I talking about branding for? What even care about this kind of stuff?"

The fact of the matter is no one I know has been raised to believe that branding is important. The idea that you need to promote yourself, just like you are a box of detergent or a cereal has any meeting to you.

Yet, when you stop and think about it, for career management purposes, branding is the most important thing that you will be doing over the next 5 years if you are my age, 25 or 40 years if you are younger.

Let me give you different word to think of. Reputation. Reputation is based upon your past. How you delivered when the chips were down. How many people knew about it and what they knew about your contribution to this when the chips were down. Let me offer a few examples.

If you're not is the person who did such and such, and everyone in your organization, every last person you corporation knows, how many people is that really? If you're the major American corporation, that can be 1/4 of a million people. But the likelihood of all of those people knowing about your contribution is next to nonexistent.

Let's say it is all the people your department and it is a large firm. Abby people do you think that might be? 50? 100? 500? 1000? And again, the likelihood of all those people knowing about your specific accomplishments is very very small. If you're the small firm, and everyone at the firm knows about you, 50, 75 people, 100 people! 300 people know about you and what you have done. And who else?

Part of the notion of branding requires self-promotion. People outside your organization know what you have done and open what you think about. LinkedIn is now a great tool for that in a variety of different ways. You are not restricted to LinkedIn as a venue for self-promotion. Think in terms of press releases, articles that you write, a blog, a whole host of avenues where the notion that your ideas and your contributions have meaning becomes incredibly important.

I do a want to promote myself, whether it's with videos, podcasts, e-zines, a blog, a whole host of ways where I do things so that people know about me. I know I know a lot do. But, even then, it is not enough. I am working on new venues to promote myself.

You need to think creatively for yourself and what you can do to speak at the conference, for example, on your contribution to something or your thoughts about something. If you are a beginner or a to your person, that might be a club related to or a trade group related to your industry or your area of specialty.

No matter, it is important that you get out there and create an image for yourself a brand for yourself, an expectation for yourself that others will know about. Otherwise, you may just get stuck in a rut and be another wage slave for the rest of your career.

Jeff Altman, The Big Game Hunter is an executive job search and business life coach who worked as a recruiter for what seems like one hundred years.

If you are an executive who is interested in 1 on 1 coaching, email me at JeffAltman(at)​
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