What is Going to Be Different? (VIDEO)

Too many organizations suffer mediocrity because they have industrialize their workforce and turned them into machine-like disposable commodities.

What is going to be different?


This morning, I was thinking about a workshop I attended many years ago that Tony Robbins gave. In it, he spoke about his Stanford University research study where it identified that people are sold to in a number of different ways.

The study according to Robbins identified a number of different categories that people fall into. There are people longer's, achievers, emulators, societally conscious people, and needs driven people. When you look at modern advertising, you can see that they all fall into 1 of these 5 categories.

Up the longer is someone who wants to be a part of something. Those result in the classic beer commercials where everyone is sitting around the bar having a good time, laughing and joking. They want to be a part of something.

There are the achievers who know they are successful and are sold to in an understated sort of way. There are certain products that are sold to that market.

There are the emulators who want to be achievers but are too young and don't make enough money. They tend to be sold to every commercial where you see a leg get out of the car or see someone who is great looking, staring at you through the camera, that tends to be a commercial geared toward emulators.

Societally conscious individuals are where I am going to focus on today. They don't want to be sold to.. Give me the facts and stop selling to me. The Internet is a great tool for information being delivered to that marketplace.

Needs driven people are poor and there are not a lot of products geared toward them because they don't have enough money to buy much. They are not the focus here. We are going to focus on those people considered "societally conscious."

When we deal with people at work, we tend to deal with them as though "Don't ask me for anything. This is what your job is. Shut up and just do it." We don't say it that way; we just have expectations as though they worked in a factory still, even though they now work at the desk at your offices or at their home office. You treat them as though they are disposable individuals who are going to be measured, analyzed, evaluated, critiqued and punished as though they worked in a 19th-century factory.

Don't believe me? Look at how you deal with people on a day to day basis. Do you really care or are you more concerned about what your boss is going to think about you unless your people do something in particular?

If you're honest, most of you conduct yourself with that factory mentality, where you are worried about the boss upstairs, looking down and penalizing you if your people don't do what they are supposed to do and get the results that they are supposed to get.

The issue comes down to how do you relate to them? How you interact with you people that makes them want to not be factory workers or information workers or whatever kind of 21st-century robot or drudge that you are turning them into.

I will simply say that you are functioning like a "manager." The big mistake you're making is that your managing behavior. Instead of "managing," I want to encourage you to lead, to inspire, to get them excited about their work again.

How do you do that? I don't know your office to give you a convenient handy-dandy ways to the you can just unzip a solution from a plastic bag. (Another industrial solution), shakeup and poor and everything is going to be fine. You have to wake up and do some things differently. Otherwise, your work is going to be tedious, so is their's, you will get best effort from them… And that is really what you want.

For you, you want to feel great going to work instead of the monotony of the bus/the train/the traffic... The "what time can I leave today." You want to love what you do, enjoy it and delight in it and be able to inspire people to feel the same way.

Don't just simply treat them like factory workers in the 19th century. It isn't working; you have to do it differently. . . Or else.

Jeff Altman, The Big Game Hunter is a coach who worked in recruiting for what seems like one hundred years. He is the head coach for JobSearchCoachingHQ.com and NoBSCoachingAdvice.com

Follow him at The Big Game Hunter, Inc. on LinkedIn for more articles, videos and podcasts than what are offered here and jobs he is recruiting for.

Connect with me on LinkedIn

Follow The Big Game Hunter, Inc.

For more No BS Coaching Advice & encouragement, visit my website.

Ready to schedule your first coaching call?



%d bloggers like this: