Becoming an Expert with LinkedIn Publishing | No BS Job Search Advice Radio

Jeff Altman, The Big Game Hunter encourages you to use LinkedIn and its publishing/blogging platform.

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Let’s talk about LinkedIn’s publishing platform as a vehicle for you to have people reach out to you.

In case you don’t know what it is, if you look at your homepage and that the box we could put a message to your followers, if you see a paperclip there

or a button that says, “Write an Article,” if you click that, there is an opportunity there to write and post longform articles or upload videos to LinkedIn that allow people to get to know your thinking. The idea behind this is reputation building.

Obviously, you can build your network because people see these articles and get an impression of you and want to connect with you.

The 2nd reason to do this is you want to have people reaching out to you and believe that you are an expert. Writing or creating videos about your area of expertise that allows people to get a handle on you as an expert goes a long way toward building a reputation.

Finally, it is a way to show off your expertise and create conversation with others, all of which go a long way toward establishing you as an expert in the audience’s mind, so that recruiters, both corporate and third-party, want to reach out to you as an expert.

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